Headquarters
Robe Subsidiaries
Business Development
The National Driving Academy (NAVAK) just outside Belgrade was the venue for a four day Serbian VW dealer’s event which focussed on the Golf Mk7 Series. Robe’s LEDBeam 100s were certainly in the driving seat as far as lighting the main presentation was concerned.
This was designed by Event Producer Aleksandar Kukanjac, with equipment – lighting, LED screen and PA system - supplied by the leading Serbian entertainment technology specialist, Studio Berar Projekt.
The event, attended by around 300 people in total divided into three groups per day, was staged in ‘The Balloon’ – a stylish tented structure that is permanently installed at NAVAK and used as a multi-purpose event space.
The 24 LEDBeam 100s were positioned on the floor and either side of the LED screen. They were rigged to the Balloon’s integral trusses and positioned around its sides, used to enhance the atmosphere and make it attractive, inviting and special – just like the VW Golf Mk 7.
LEDBeams were chosen for their incredible brightness and also for their light weight as there is only limited loading on The Balloon’s internal trusses. At 4Kgs per unit, this was not an issue at all.
LD Goran Kravic likes their very fast movement and additional accessories like the 40 degree frost filter, effectively turning the fixture into a wash light, which was extremely useful for covering the sides of the Balloon in different colours.
Says Goran, “They can be fitted just about anywhere, are very easy to transport and consume so little power! A truly multi-purpose fixture that’s great for just about any installation”.
The VW Golf Mk7 promotion comprised the presentation in the Balloon and was then followed by test driving around the NAVAK circuit.
This was the first time LEDBeam100s have been used at the NAVAK.
Fifty units were purchased by Studio Berar’s rental division two months ago initially for a show by The Prodigy, and since then they have been in constant use as the company’s LDs clamour to use them on their various projects!
Previous
Next
Bogotá’s Movistar Arena staged the 2023 Red Bull Batalla World Final, celebrating the creativity, importance, and popularity of freestyle rap culture in Spanish-speaking communities. The event was fully loaded with energy and excitement and lit by Madrid, Spain-based lighting designer Edu Valverde from design studio Experiencias Visuales.
Renowned trance music festival Transmission transposed to the Gelredome in Arnhem in The Netherlands for the first time, presenting its newest “Elysium” show concept at the end of 2023 and keeping the winning international production and supply teams that have helped make the event such a success in its native Czech Republic and globally.
Crt Birsa from Slovenian design studio Blackout recently utilised Robe moving lights to realise the raw and edgy lighting aesthetic wanted by Slovenian vocal orchestra Perpetuum Jazzile for a video shoot in Ljubljana.
‘The Need for Speed’ – the ability to work fast and sometimes furiously – “is imperative” explains lighting designer Tom Kenny referring to the 2023 iHeartRadio Fiesta Latina event staged at the Kaseya Arena in Miami, Florida, in conjunction with LPS Production.
All rights reserved. Created by Appio
ROBE Lighting uses cookies. We use cookies to personalise content and ads and to analyse our traffic. Please see “More about cookies” to learn more about how they are used on our website. Click “I agree” to activate them or “Close and just use cookies not requiring consent” if you do not want them. You can change your settings on "Cookies" in the footer at any time.