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Robe Show Lighting announces the appointment of Boris Krylov as Regional Sales Manager for all Russian speaking territories.

Krylov will be based in Moscow and will oversee Robe’s fast growing business in Russia, the Ukraine, Belarus, Kazakhstan, Azerbaijan, Uzbekistan, Tajikistan, Armenia and Georgia. He will help co-ordinate all sales and after sales service and support in these areas, liaising with Robe’s various distributors.

Commerce in these regions is expanding so rapidly that we needed to have a coherent, consistent and streamlined sales and marketing strategy

” explains Robe’s International Sales Manager Harry von den Stemmen.

Robe’s distributors across the relevant Russian speaking countries will continue to have direct access to Robe’s manufacturing facility in the Czech Republic, and their relationship with Robe itself will remain unchanged.

Krylov will help enforce a uniform pricing policy. He will also ensure Robe maintains a strong and accessible internet presence and enhanced communications across the territories in addition to co-ordinating trade shows, exhibitions and marketing activities.

Working with Robe will be a great challenge and is very exciting. I am really looking forward to it

It was imperative that we chose someone with the right energy for the Robe brand, and someone with a good knowledge and understating of the culture and commercial nuances of Russia. Boris fits the bill perfectly

Boris Krylov is 27, and has specialised in commercial and business development, communications and marketing, including working as a brand manager in the moving light industry for the last 2 years .

He has an MBA from the State Academy of National Economics, Moscow. His previous education includes undergraduate training as a lawyer at the Moscow Academy of Economics & Law, and 10 years studying at the Embassy School in Havana Cuba from 1984 – 94.

He is fluent in Russian, English and Spanish.

For more press information on ROBE please contact marketing department on +420 571 751 506, e-mail: marketing@robe.cz.

Robe expands in Russia

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