About Us

{contentTitle}

Accessory

{name}

Account Removal

User Account Update

Account Update

User Activation

Activation page

Amortization Calculator

{title}

Application Picker

Job Detail Page

Career Page

Cookies Bar

Cookies

Cookies Info

Cookies Page

Cookies Info (CZ)

Cookies Page (CZ)

Disclaimer

Error 404

Error 500

PDF Error

Event

Expos&Events

Expos&Events Page

FilePage

File

User Forgotten Password

Forgotten Password page

Gallery

General Translations

General Spot On

Gobo

Happy Hours

Homepage

HP Slider

Homepage Slider

Innovation

Innovation Page

Inquiry

Key Feature Category

{intDes}

User New Password

New Password page

News

News Detail

News Detail Page

News Page

Office

Offices Page

Products Parameters

Param Or Feature

Patent

{number}

Patents Page

Person

{firstName} {lastName}

Podcast page

Privacy

Privacy Policy

Privacy (CZ)

Privacy Policy (CZ)

Product

Product Detail

Product Detail Page

Product Overview Pages

Products Page

Rental Region

{region}

User Registration

Registration

Rental

Rental Finder

Search Page

Short Video

{internalDes}

Slide

Smart Links

Spot On Index

Support

Support Project Registration

Support Rma Form

Sustainability

Technical Training

Technical Training Calendar

Technical Training Type

{subtitle}

User Thank You

Thank You page

Trademark

{trademark}

Trademarks Page

Unavailable Locale Error

User Login Modal

User Login

User Login page

Video

Video Spot On

Wheel

System and Method for Controlling the Humidity and Pressure in a Luminaire

Systems for a Luminaire

Coating for a Framing Shutter for a Luminaire

Removable Lens System for a Luminaire

Lighting Control Console

14070420-01

99016015-9

99016015-8

99016015-7

99016015-6

99016015-5

99016015-4

99016015-3

99016015-2

99016015-1

 on Instagram and never miss a story again!

The browser you are currently using is not supported. To prevent glitches and functionality issues, switch to different browser.

ASL Electronic is a leading sales and distribution specialist in Switzerland offering vast and dynamic experience in the professional lighting market since 1982. It is a purely wholesale company covering all three language regions of Switzerland, with the cornerstones of its successful sales concept being high stock levels and short delivery times.

The sales team is well known nationwide, has excellent connections to all the major players and a diverse portfolio of premium products and brands are already onboard, including Eurotruss, Doughty, Liftket and Kinesys for trussing and rigging; Spotlight and City Theatrical for theatre lighting, plus Le Mark and Chris James for accessories, Smoke Factory for special effects and several others.

David Scherz, ASL CEO, states, “We are very excited to be distributing the complete Robe lighting range in Switzerland. It is THE leading industry brand right now and, even more importantly, a European brand! We intend to make it the number one moving light choice in Switzerland.”

He believes that Robe has a comprehensive and very good product range. Compact fixtures like LEDBeam 150 or Spikie will do well for the small-to-medium applications while the power of the MegaPointes and BMFLs will always have its place. He also sees massive potential for the refined T1 in the world of theatre and performance.

“We are extremely enthusiastic about our collaboration now and look forward to a long and fertile partnership as Robe keeps producing innovative and relevant products. We are confident that with Robe, we will be able to support all customer needs on an ongoing basis.”

He adds that the collaboration with Robe also works brilliantly on the human level, where corporate values, cultures and visions are “a great fit”.

Robe’s International Sales Director Harry von den Stemmen adds that Robe has “carefully analyzed and evaluated the Swiss market” with the support of its German subsidiary since the beginning of 2019 - research which clearly identified ASL as the best match for the brand.

While the companies and individuals had already known each other for many years, several aspects fell into place to establish this new distributorship. “It is essential for us to work with trading companies that have a good but neutral relationship with all customers plus the knowledge and resources to provide good training opportunities and superlative service” continues Harry, adding that they look forward to all aspects of customer support improving in Switzerland.

Ingo Dombrowski, Robe’s key account manager for Europe says, “We are impressed with ASL’s immediate attention to detail and with the investment they will be making to further establish Robe in the pivotal Swiss market.”

Robe CEO Josef Valchar concludes: “We are delighted that all the stars finally aligned to make this important partnership a reality. The Robe brand is already well accepted in Switzerland, and with this new impetus and level of commitment, we are ready to start pushing that to the next levels.”

Robe Announces New Swiss Distributor

Discover more news

CASE STUDY: How ROBE iBOLTs and WTFs! Shaped the Visual Identity of Lucie’s 40th Anniversary Tour

Anolis Appoints Eloise Reed

LSD Takes on Robe Distribution for whole Balkans Region

Robe Remembers Bob Schacherl 1954 – 2025

Navigate

Log in

Follow Us

Stay in Touch

Navigate

Log in

Follow Us

Stay in Touch