Robe South East Asia (SEA) and Singapore distributor Lighting & Sound Distribution (LSD) combined forces to stage a hugely successful two day roadshow – titled “LED It Beam” – in the Pavilion Room at the Shangri-La Hotel, Singapore.
Louis Teo, Regional Sales Manager from Robe SEA and Brenda Keung, Sales Manager from LSD and their teams were joined by Radim Žlebek from Robe. Locally based TSB Productions helped with crew and building a ground supported truss structure for the presentation.
Highlighted products included all the new ROBIN LED fixtures – the ROBIN DLX, and DLF, the LEDWash 300, 600 and 1200 series’, the Actor 6, the MMX Spot and the funky new hand-bag sized LEDBeam 100.
The event format started off with an introduction to Robe and was followed by a comprehensive demonstration of all the latest ROBIN LED products and the MMX Spot.
After this, there was a detailed examination of the MMX Spot and explanations of how its advanced features – like the dual graphics wheels – work.
Next was a general Q&A session and then a Happy Hour which segued into a networking and socialising, together with individual fixture demonstrations on demand.
Both days of the Roadshow were extremely well attended. Guests represented a diversity of sectors - rental and events companies, retailers, system integrators, venue lighting operators and programmers, lighting designers and club owners and managers.
All products attracted plenty of attention, but what was catching people’s eyes the most were the ROBIN 100 LEDBeam, the ROBIN 600 and 1200 LEDWash, the DLX and MMX Spots and the Actor 6.
People were particularly impressed with the range of colours, the smoothness of Robe’s colour mixing systems and the range of ‘proper’ colour temperature whites available.
They also interested in the brand’s ‘green credentials’ in a world where making your event or venue more sustainable in any way possible is becoming more of a requirement.
Most rental companies are also faced with power restrictions in venues, so fixtures with lower power consumption are a great bonus and increase their potential creativity.
After the last day of the Roadshow, guests were invited to drinks and dinner at The Pump Room, which features a recent install of Robe’s fabulous new LEDBeam 100s together with LEDForce 18 RGBW ‘PAR’ cans.
Louis Teo comments, “Guests could focus on our new ROBIN range in a relaxed and unhurried atmosphere. They were able to gain more knowledge of the technology and also learn about the company’s strategies for the future”.
He added that many guests commented that they preferred a roadshow to an exhibition environment as they could receive more personal attention and spend more time understanding the products and getting more of an in-depth overvie.
“It’s definitely something we will definitely be doing annually” he concludes.
Robe staged two highly successful Theatre Workshop days in Singapore to highlight the advantages of its latest designed-for-theatre LED ranges including the powerful DL7S Profile and the DL4 series of LED luminaires.
Robe’s BMFL World Tour reached Latin America with Chile being the first country to show the amazing new BMFL Spot in all its glory in a well-attended event organised by distributors VGL at the Teatro Caupolican, Santiago de Chile.
Cape Town headquartered event production specialists Kilowatt AV recently specified 36 x Robe LEDWash 600s and 12 x LEDBeam 100s for a nationwide 5-city FLS (Financial Lifestyle Solutions) roadshow by leading South African financial services and investment group, Old Mutual.
Robe’s Spanish distributor EES (Entertainment Equipment Supplies SL) staged a 10 day roadshow covering several important regional centres - including two days in Madrid and two separate events at different venues in Barcelona - to highlight the latest Robe technologies to interested parties.
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