Robe’s Spanish distributor EES (Entertainment Equipment Supplies SL) staged a 10 day roadshow covering several important regional centres - including two days in Madrid and two separate events at different venues in Barcelona - to highlight the latest Robe technologies to interested parties.
The full ROBIN range featured including all the most recently launched products including the amazing Pointe … which in just a few months has become Robe’s fastest ever selling product!
The roadshows attracted up to 80 people at some sessions and included people working for rental companies, lighting and visual designers, key TV and theatre technicians, installers, event producers, specifiers and integrators.
The Pointe attracted a massive amount of interest and was the centre of attention at most of the events.
Event management companies were particularly impressed by the MiniMe, and all the entertainment industry specialists, from club owners and operators to rental / staging professionals loved the little LEDBeam 100 … in addition to the Pointe!
People appreciated the true multi-purpose nature of the Pointe; they liked the MiniMe for the ingenious combination of lighting and video effects in one small, powerful unit … and the LEDBeam for its super-fast movement.
EES, founded in 2004 and among Spain’s most respected professional lighting sales operations, was appointed as Robe’s Spanish distributor in April this year, and has already had a great impact on the market there.
As a result of the roadshow and getting the products in front of some serious decision-makers, they have already perceived an increase in Robe being specified on several exciting projects and shows.
Says EES Marketing Manager Diana Garcia, “The open days and taking our customers to the Robe factory have been instrumental in establishing Robe amongst our customers – both existing and new - and the reaction could not have been better!”
She concludes, “The products speak for themselves!”
ULA Group represented Robe on the recent 2016 Entech Roadshow in Australia which visited five major cities – Melbourne, Sydney, Brisbane, Adelaide and Perth reaching out to a wide cross section of industry professionals from all sectors.
Robe staged two highly successful Theatre Workshop days in Singapore to highlight the advantages of its latest designed-for-theatre LED ranges including the powerful DL7S Profile and the DL4 series of LED luminaires.
Robe’s BMFL World Tour reached Latin America with Chile being the first country to show the amazing new BMFL Spot in all its glory in a well-attended event organised by distributors VGL at the Teatro Caupolican, Santiago de Chile.
Cape Town headquartered event production specialists Kilowatt AV recently specified 36 x Robe LEDWash 600s and 12 x LEDBeam 100s for a nationwide 5-city FLS (Financial Lifestyle Solutions) roadshow by leading South African financial services and investment group, Old Mutual.
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