About Us

{contentTitle}

Accessory

{name}

Account Removal

User Account Update

Account Update

User Activation

Activation page

Amortization Calculator

{title}

Application Picker

Job Detail Page

Career Page

Cookies Bar

Cookies

Cookies Info

Cookies Page

Cookies Info (CZ)

Cookies Page (CZ)

Disclaimer

Error 404

Error 500

PDF Error

Event

Expos&Events

Expos&Events Page

FilePage

File

User Forgotten Password

Forgotten Password page

Gallery

General Translations

General Spot On

Gobo

Happy Hours

Homepage

HP Slider

Homepage Slider

Innovation

Innovation Page

Inquiry

Key Feature Category

{intDes}

User New Password

New Password page

News

News Detail

News Detail Page

News Page

Office

Offices Page

Products Parameters

Param Or Feature

Patent

{number}

Patents Page

Person

{firstName} {lastName}

Podcast page

Privacy

Privacy Policy

Privacy (CZ)

Privacy Policy (CZ)

Product

Product Detail

Product Detail Page

Product Overview Pages

Products Page

Rental Region

{region}

User Registration

Registration

Rental

Rental Finder

Search Page

Short Video

{internalDes}

Slide

Smart Links

Spot On Index

Support

Support Project Registration

Support Rma Form

Sustainability

Technical Training

Technical Training Calendar

Technical Training Type

{subtitle}

User Thank You

Thank You page

Trademark

{trademark}

Trademarks Page

Unavailable Locale Error

User Login Modal

User Login

User Login page

Video

Video Spot On

Wheel

 We use cookies to personalise content and ads and to analyse our traffic. Please see “More about cookies” to learn more about how they are used on our website. Click “I agree” to activate them or “Close and just use cookies not requiring consent” if you do not want them. You can change your settings on "Cookies" in the footer at any time.

 on Instagram and never miss a story again!

The browser you are currently using is not supported. To prevent glitches and functionality issues, switch to different browser.

The four 24 metre wide gobo images seared into the sand of the beach at Surfers Paradise right  below the 322 metre high Q1 … for the launch of the new 7 Gold Coast News operation.

The ingenious optical stunt was one of a number of high impact logo activations created for the event by lighting designer Adam Volz of TLD Services, who was asked by Channel 7 to sprinkle some visual magic and get their logo out there captivating audiences and involving known local landmarks.

Adam and the client decided on the concept of four logos beamed on the sand – the beach is right at the essence of Gold Coast culture and community - covering an area of approximately 100 metres wide as part of the visual sequence of WOW factors.

The shot gave some serious camera candy for aerial ‘beauty shots’ enmeshing the logo and an instantly recognisable Gold Coast landmark.

Once they decided to roll with it, Adam’s next task was making it happen!

Collaborating with Pete Coorey from Select Audio-Visual Hire in Brisbane on the project, he knew he needed a seriously bright stadium lighting instrument.

Having used BMFLs for numerous shows in many venues and scenarios, he hoped that for this application, the luminaire would exceed his expectations … and push every single lumen of light out of that intense 1700W output!

The next challenge was to find a location for the four BMFLs. Adam suggested one of Q1’s   penthouse apartments just below its famous observation deck … to which the occupants and building managers agreed.

The master bedroom proved to have the optimum line-of-site to the beach and tests the previous night revealed that the target area of beach available below for the logos to be projected spanned over 100 metres right in front of the Q1 … which was perfect.

He needed to ensure that the gobo image hitting the beach wasn’t too big for the space after being projected 300 metres from the penthouse window.

BMFL gobos are normally 30.8 mm in diameter with an image area of around 25mm, but with the throw at the minimum zoom of 5 degrees this would be way too big, so he and the team at Gobotech on the Gold Coast realised that a custom gobo would be required. This gave a print area of 6 mm reducing the overall size of the projection.

The fixtures were programmed and controlled locally in the penthouse by Adam. A full up and down movement from the sand to the water on the beach involved was only around an inch of movement for the BMFL Spot heads, but covered over 60 metres to the water! He programmed a 100% movement speed to ensure this fine movement was absolutely smooth!

They also took the opportunity of testing the BMFLs on the set up night while they were in position - the furthest being onto a building 500 metres down the beach ... With the gobo that big at the top of the building … it was clearly visible from over 1 km away.

“It was a great little test – impressive! The BMFLs did not miss a beat!”

Adam finds the BMFL an extremely powerful, versatile fixture and he likes the size and aesthetics which is especially important in a scenario like building them into a set. “You can use them on any event whatever the size or style”.

The two DL4X Spots, also owned by TLD Services, were used to light the main 7 Gold Coast News event space on level 77 of Q1, with the full colour gobos appearing in all their glory during the actual press launch on the observation deck. The visual vibe of the space here was modern elegance, and with the DL4X Spots being LED they ticked all the boxes including the one for expedient power consumption.

Talking about Robe general, Adam thinks the brand is in tune and on trend with what the industry currently requires and keeping abreast of the demands from every sector.

The 7 Gold Coast launch was a massive success and viewers in the locality now have the choice of three different news bulletins at 5.30 p.m. as 7 Gold News started airing on 4th July, broadcasting from a new purpose built studio in Surfers Paradise presented by Rod Young.

About TLD Services : Adam Volz is an LD and event designer based on the Gold Coast - complete with full 3D design suite - and working all over Australia. Known for his imagination, flair and ‘out-of-the-box’ approach to creating visual and experiential moments, his portfolio embraces corporate events of all types, music and concert touring, festivals and brand launches and communications. TLD Services was created 10 years ago and is ‘short’ for ‘Technical Lighting Design’ or ‘The Lighting Dude’ … depending on perspective!

BMFLs Project 300 Metres for 7 Gold Coast News Launch

Products Involved

BMFL™ Spot

Discover more news

Guelph Comes to Life with Anolis

Robe Helps Hungarian National Day Spectacular

Anolis for Prestige City of Dijon Lighting Installation

All-Anolis Lighting Solution for New Roundabout

Navigate

Log in

Follow Us

Stay in Touch

Navigate

Log in

Follow Us

Stay in Touch